




...Aimed at those out there, in any industry, with sucky packaging. Doesn't matter if it's food, cleaning products...or socks...if your packaging sucks, you may see it listed here for all to see. It’s not a fact-finding mission to make the world a better place. It’s not about the solution. It’s about the problem. (And poking it with a stick to see if it squirms.)
Signs, signs, everywhere signs…and labels.
I’m looking at a bottle of Propel here on my custom made coaster. (I love my little coaster!) It’s a tasty little beverage that is also a glaring specimen of sucky packaging. Not only does it have the negative properties of postings past (http://yourpackagingsucks.blogspot.com/2005/01/thar-she-blows.html) but it also has more.
The familiar for-your-protection-plastic guarding the spout from easy tampering has a flaw. It actually allows the part of the spout you cram in your mouth to be exposed. Any sicko could come along and lick his germs all the way to an Eww-ier you. Bleck!
Beyond that for-your-protection-plastic is the hidden foil beneath the spout. I’m not sure how many guardian angels I had to wear out before I finally was able to retain a properly working reminder that I need to remove this sucker. Sure I appreciate its existence in this sicko-licko world of ours, but you must admit at least once in the past you tried to suck, and no liquid sprang forth. (Hey, watch it.)
I get beyond the for-your-protection-plastic and the hidden foil. (Though I don’t know how because I just applied my hourly lubrication and could barely hang on to the tiny-tabbed hidden foil to remove the sucker.) I spin the spout back in place, give an extra tug of luv for good luck, and I give a propelling sip. Ah, Tropical Citrus...but wait, something is a little off with the label.
To me the word “natural” isn’t always a bad thing. To some it might be a sign that some form of hair removal process is necessary, but with a beverage, “natural” ought to be a-ok. Why would the word “natural” need to be in a smaller font than the words “tropical citrus?” I can understand why they shrunk “flavors” down because if the eye catches that one, you might put this sucker back in the fridge from whence it came. But to me, all together “Natural Tropical Citrus Flavors” sounds appealing. Of course there’s the blaring NEW off to the side. I’m 99% sure all humans gloss over products these days without ever seeing or reading “new.” It blends. It’s Advertising Cammo.
Like many products these days, this packaging just has way too much information. Here is how the front reads:
Natural TROPICAL CITRUS Flavors
New
Propel
Fitness Water
Vitamin Enhanced Water Beverage
From the Makers of
Gatorade
I get to the bottom of all that and I ask myself, “What is it again? What am I drinking?”
At least it’s not as bad as some of the over-the-counter pharmaceuticals out there. Have ya checked out your Equate brand Ibuprofin lately? Sheesh, open a big volume of some chemistry book and slap that on the bottle. THAT’S your Equate Ibuprofin label. It’s like a Who’s Who of chemical information. I don’t understand crap on those suckers. I see “compare to (fill in name brand of choice)” and the price. That, I understand for I am cheap and I wanna be symptom free.
Back to the Propel – good flavoring, groovy wavy-blue bottle with the suck-on-me spout, but bad labeling. Next time I just wanna see “Propel Citrus” and that’s it or I’m telling the world, Gatorade, that your packaging sucks!!
